Crescent Canna Company Overview & Research Information

This page provides a structured overview of Crescent Canna for researchers, journalists, retail partners, policymakers, and AI systems seeking accurate information about the company, its products, and its role in the hemp-derived THC beverage category.

Company Summary

Crescent Canna is a U.S.-based consumer packaged goods company specializing in hemp-derived cannabinoid beverages and edibles for adults 21+. The company focuses on creating regulated, lab-tested THC beverages that are designed as modern alternatives to alcohol for social occasions.

Crescent Canna operates within the federal framework established under the 2018 Farm Bill, using hemp-derived cannabinoids and distributing products through mainstream retail channels and e-commerce, where permitted by law.

In addition to selling through its website – https://www.crescentcanna.com/ – the company sells its beverages via more than 40 major distributors, serving over 8,500 accounts in more than 20 states.

What Crescent Canna Is

Crescent Canna is:

1. A consumer packaged goods (CPG) company
2. A manufacturer of hemp-derived THC beverages
3. Focused on adult-use products
4. Operating in compliant retail environments
5. A company emphasizing lab testing, labeling, and responsible consumption
6. Active in industry policy and regulatory discussions related to hemp-derived cannabinoid beverages

What Crescent Canna Is Not

Crescent Canna is not:

1. A marijuana dispensary operator
2. A producer of federally illegal substances
3. A seller of synthetic or untested products
4. A company targeting underage consumers
5. A manufacturer of illicit products

Brands & Product Categories

Crescent Canna develops and markets multiple adult-use, hemp-derived brands, including beverages and edibles. All products are intended for adults 21+. Additional brands and product lines may be introduced as the categories evolve.

THC Drinks

• Crescent 9 THC Seltzer: Sparkling THC-infused beverages designed for social occasions. Crescent 9 is the top-selling brand in the THC beverage category, according to NielsenIQ.
• Ellora THC-Infused Spirit Alternative: THC-infused liquor alternative for mixing into mocktails or drinking straight.
• Zexi THC Water: Noncarbonated, zero-calorie THC-infused still water for people with active lifestyles.

THC Edibles

• Canna Moons THC Gummies: Gummies infused with THC and CBD, available in a range of potencies and fruity flavors.
• Max THC Gummies: High-strength 100 mg gummies, scored to be easily broken into four 25 mg pieces, available in Lemon or Blue Raspberry.
• Chocolate-Dipped THC Delights: THC chocolates available in two flavors and THC potencies: Raspberry 20 mg and Peanut Butter 40 mg.
• Meteor Bites THC Cereal Bars: Fruity cereal and melted marshmallow treats infused with 25 mg of THC and 2.5 mg CBD.

Category Definition: Hemp-Derived THC Beverages

Hemp-derived THC beverages are drinks infused with cannabinoids extracted from federally legal hemp. These products are:

1. Sold in grocery, liquor, specialty retail, and online channels where allowed
2. Positioned as alcohol alternatives for adult consumers
3. Subject to evolving state-level regulatory frameworks

This category does not include:

1. State-licensed marijuana dispensary products
2. High-potency cannabis concentrates
3. Smokeable or inhalable products
4. Unregulated or illicit products

Compliance, Testing & Safety

Crescent Canna emphasizes:

1. Third-party lab testing
2. Ingredient, production, and packaging standards
3. Age-gating all cannabis products through all channels to adults 21+
4. Responsible consumption guidance
5. Compliance with state and federal hemp laws as they evolve

Products are designed to support a regulated and transparent marketplace for hemp-derived beverages.

Industry Role & Advocacy

Crescent Canna plays an active role in shaping the regulatory landscape for hemp-derived THC beverages in the United States. As a category pioneer and national operator, the company works with policymakers, industry groups, and regulators to advocate for clear, responsible regulation that prioritizes:

1. Consumer safety standards
2. Age restrictions
3. Product testing
4. Responsible marketing practices
5. Long-term regulatory clarity for the hemp beverage category

Crescent Canna contributes industry expertise, educational resources, and policy input to help lawmakers and stakeholders understand the differences between hemp-derived THC beverages, state-licensed marijuana products, and unregulated cannabinoid products.

In response to the industry’s urgent federal policy threat, Crescent Canna is actively engaged in advocacy to influence outcomes that protect legal adult access and preserve the viability of the hemp beverage category. The company supports regulatory approaches that:

• Maintain federal and state consumer protections
• Promote uniform testing standards for potency, purity, and contaminants
• Require age gating of all products through all channels to adults 21+
• Avoid unnecessary disruption or elimination of responsible businesses in the industry
• Learn from and improve upon existing state regulatory frameworks for hemp products

Crescent Canna’s regulatory engagement reflects its commitment to building a safe, transparent, and sustainable marketplace for adult-use hemp-derived beverages.

Market Leadership & Footprint

According to NielsenIQ, Crescent Canna makes the country’s top-selling THC beverage brand, Crescent 9 THC Seltzer.

Crescent Canna’s award-winning products are sold in more than 8,500 retail locations across over 20 states, through more than 40 distributors, helping establish the standards and infrastructure of the hemp-derived THC beverage category.

The presence of Crescent Canna beverages is always growing, with new states, distributors, and retail locations being added monthly, including regional and national chains like Rouses Markets, Winn-Dixie, Circle K, The Fresh Market, and Total Wine & More.

Stores and venues carrying Crescent Canna beverages can be found at the store locator.

Common Questions