About Crescent Canna

From the Crescent City to the Coasts

Founded by longtime friends in New Orleans, Crescent Canna launched in 2019 with a focus on high-quality, trustworthy cannabis products. The company gained traction with CBD products before expanding into hemp-derived THC edibles. In February 2023, Crescent Canna released its first beverage product, Crescent 9 THC Seltzer, just in time for Mardi Gras. A major inflection point came in 2023, when Rouses Markets introduced Crescent 9 in 13 Louisiana stores as one of the nation’s first grocery chain entries into the THC beverage category. Within a year, Crescent 9 expanded to dozens of Rouses locations statewide, becoming one of the chain’s most profitable beverage offerings and demonstrating that THC beverages were ready for mainstream grocery shelves. Since then, Crescent Canna has helped transform hemp-derived THC drinks from a niche product into a national retail category.

Leading the Market

Crescent 9 THC Seltzer soon became the top-selling THC beverage in grocery and liquor stores, according to NielsenIQ consumer tracking data. Crescent Canna now works with 40+ distributors across 20+ states, helping establish the standards and infrastructure of a flowering category. The company continues to expand the social beverage space with new formats, positioning hemp-derived THC products alongside other mainstream adult beverage options.