THC drinks, hemp-derived THC, and high-potency CBD are among the most popular trends in 2023.
Cannabis has become one of the fastest-growing industries in the world. According to Fortune Business Insights, in 2020 the global cannabis market was valued at more than $20 billion. Thanks to the increasing legalization of recreational marijuana, the explosion of legal hemp products, and growing consumer awareness, the cannabis market is now projected to reach $197 billion by 2028.
Let’s explore some of the most important trends fueling the cannabis market’s explosive growth.
High-Potency CBD Trends
Because of its soothing effects and potential health benefits, CBD remains one of the most popular cannabinoids. In just the last few years, the rate of usage has increased dramatically. In 2018, about 6% of American adults were using CBD. By 2022, that percentage grew to 26%. It’s only going up from there, with a projected increase to 35% by 2024.
Meanwhile, high-potency CBD products have become increasingly popular thanks to their ability to maximize the benefits and cost-effectiveness of CBD. High-potency CBD refers to products with large concentrations of cannabidiol, typically exceeding 2,000 mg of CBD per product.
“Low-potency CBD products are simply less effective,” explains Rob Lind, Crescent Canna’s chief manufacturing officer. “That’s why our focus has always been on developing extra-strength products, from tinctures to topicals to gummies, that actually work for our customers.”
Crescent Canna’s 9,000 mg CBD Drops are the strongest CBD oil on the market. With 300 mg of CBD in each dropper, it provides the same extra-strength dose that is used in clinical studies.
Additionally, our Extra Strength CBD Gummies contain 100 mg of CBD in each piece, making them some of the strongest CBD gummies on the market. Customer feedback confirms that high-potency CBD products do provide better results.
Hemp-Derived THC Trends
Hemp products contain hemp-derived cannabinoids and less than 0.3% Delta-9 THC. They have become increasingly popular because they’re federally legal, enabling them to be enjoyed by adults across the country.
Delta-8 THC, a naturally occurring cannabinoid that can be derived from hemp, is becoming a significant player in the market. In just the last two years, Delta-8 products have generated $2 billion in revenue.
Hemp-derived THC has been a game-changer for the cannabis beverage industry, giving adults from coast-to-coast access to a legal alternative to alcohol that delivers an uplifting buzz. The cannabis beverage industry is already booming, but the advent of THC drinks has intensified the trend.
Cannabis Drink Trends
Fortune Business Insights confirms that the most buzz-worthy products in the cannabis industry right now are cannabis beverages. According to their recent report, the cannabis beverage market is expected to grow from $915 million in 2021 to more than $19 billion in 2028.
Consumers have gravitated towards both high-potency THC drinks and low-potency THC drinks — with high-potency being better for relaxing at home and low-potency being better for social settings like bars. “We’ve had a ton of success with offering our 6 mg THC seltzer at bars,” says Joe Gerrity, CEO of Crescent Canna. “People want an uplifting alcohol alternative, and Crescent 9 THC Seltzer provides just that.”
With so many different potencies available, the cannabis beverage trend has caught on incredibly well among advanced cannabis users and beginners alike.
Cannabis Trends to Look For in 2023
As the cannabis market and the scope of legalization keep expanding in the United States, new trends will continue to emerge. Whether you’re a long-time cannabis user or just starting to explore the benefits of THC and CBD, follow these trends to find the best new cannabis products to meet your specific needs.
WARNING: Keep THC products out of the reach of children and animals. THC products are for purchase and use only by persons 21 or older. Do not use them if you are pregnant or breastfeeding. Consuming THC products will impair your ability to drive and operate machinery. They may cause anxiety, confusion, headaches, and other adverse effects. Consult a doctor before using THC products if you are taking medication or have a health condition.