People Drinking Hemp-Derived THC Seltzer

Perfect for socializing, legal THC seltzer is available at bars throughout the country.

THC drinks, hemp-derived THC, and high-potency CBD are among the most popular trends in 2023.

Cannabis has become one of the fastest-growing industries in the world. According to Fortune Business Insights, in 2020 the global cannabis market was valued at more than $20 billion. Thanks to the increasing legalization of recreational marijuana, the explosion of legal hemp products, and growing consumer awareness, the cannabis market is now projected to reach $197 billion by 2028.

Let’s explore some of the most important trends fueling the cannabis market’s explosive growth.

High-Potency CBD Trends

Because of its soothing effects and potential wellness benefits, CBD remains one of the most popular cannabinoids. In just the last few years, the rate of usage has increased dramatically. In 2018, about 6% of American adults were using CBD. By 2022, that percentage grew to 26%. It’s only going up from there, with a projected increase to 35% by 2024.

Meanwhile, high-potency CBD products have become increasingly popular thanks to their ability to maximize the benefits and cost-effectiveness of CBD. High-potency CBD refers to products with large concentrations of cannabidiol, typically exceeding 2,000 mg of CBD per product.

“Low-potency CBD products are simply less effective,” explains Rob Lind, Crescent Canna’s chief manufacturing officer. “That’s why our focus has always been on developing extra-strength products, from tinctures to topicals to gummies, that actually work for our customers.”

Crescent Canna’s 9,000 mg CBD Drops are the strongest CBD oil on the market — with 300 mg of CBD in each dropper.

Additionally, our Extra Strength CBD Gummies contain 100 mg of CBD in each piece, making them some of the strongest CBD gummies on the market. Customer feedback confirms that high-potency CBD products do provide better results.

Hemp-Derived THC Trends

Hemp products contain hemp-derived cannabinoids and less than 0.3% Delta-9 THC. However, that doesn’t mean they can’t contain a potent dose of THC.

High-potency hemp-derived THC products, like our Meteor Bites THC Cereal Bars and 100 mg Max THC Gummy, have become incredibly popular, as consumers look for accessible, strong, and cost-effective psychoactive products.

Hemp-derived THC has been a game-changer for the cannabis beverage industry, giving adults from coast-to-coast access to a legal alternative to alcohol that delivers an uplifting buzz. The cannabis beverage industry is already booming, but the advent of THC drinks has intensified the trend.

Woman eating Delta-9 gummies

Canna Moons 25 mg THC Gummies are portable and delicious, making them perfect for picnics.

Cannabis Drink Trends

Fortune Business Insights confirms that the most buzz-worthy products in the cannabis industry right now are cannabis beverages. According to their recent report, the cannabis beverage market is expected to grow from $915 million in 2021 to more than $19 billion in 2028.

Consumers have gravitated towards both high-potency THC drinks and low-potency THC drinks — with high-potency being better for relaxing at home and low-potency being better for social settings like bars.  “We’ve had a ton of success with offering our  6 mg THC seltzer at bars,” says Joe Gerrity, CEO of Crescent Canna. “People want an uplifting alcohol alternative, and Crescent 9 THC Seltzer provides just that.”

With so many different potencies available, the cannabis beverage trend has caught on incredibly well among advanced cannabis users and beginners alike.

Cannabis Trends to Look For in 2023

As the cannabis market and the scope of legalization keep expanding in the United States, new trends will continue to emerge. Whether you’re a long-time cannabis user or just starting to explore the benefits of THC and CBD, follow these trends to find the best new cannabis products to meet your specific needs.

Jessica Silva

Jessica Silva

Jessica is a content writer with seven years of experience. She’s passionate about holistic health and wellness, so she has focused on writing about the therapeutic benefits of cannabis for the past four years.


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